For most people, buying a home will be the largest financial investment they will ever make. It is possibly going to be their biggest asset and bring them their greatest return on investment over the long term.
• It is also perhaps one of the few investments that the owner can enjoy and make use of while it appreciates in value. For these reasons it is important for homeowners to put a lot of time and consideration into the inevitable possibility that they will one day sell their home, says Adrian Goslett, CEO of RE/MAX of Southern Africa.
• While it does happen, few buyers will purchase a home and stay in that same property for the rest of their lives, he says.
• “Although property is a long-term investment, a buyer should always buy a home with the consideration that in reality they will eventually sell it. Whatever the time frame, the process of buying and selling should remain the same, with the primary objective being to maximise the return on the investment at the realisation of the sale.”
• He notes that in the current market, sellers who want to achieve the highest possible return on their investment will need to follow a certain formula that combines three main elements. These elements are fair market value, an excellent marketing plan and a well presented and prepared home.
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